We turn technical detail into distinctive animation, television, video and design—helping people understand your business, recognise its value and remember your message.
From a product that’s difficult to demonstrate to a service that is complex to explain, we find a visual way to make it click.
A clever product. A complicated process. A business proposition that needs a little unpacking. This is where we come in.
We combine business understanding with imaginative visual thinking to make demanding subjects approachable. Television and video bring real people, products and places into the story. Animation can reveal what a camera cannot see. Illustration can untangle a complicated system. A well-shaped story can turn a technical explanation into something people want to watch. Together, they make your marketing easier to understand - and more interesting too.
Who we can help ↗When your product is hard to show or your service is difficult to describe, we give it a visual explanation. From 2D explainers to specialist 3D animation, we use the right style to connect technical detail with a clear business message.
Product & service explainers · Campaign films · Titles & graphics
Dense information does not have to be incomprehensible. We turn data, processes and brand messages into illustrations, infographics and presentations that invite attention and reward it.
Product diagrams · Sales presentations · Infographics · Launch assets
Good animation begins before anything moves on screen. We help define the audience, sharpen the proposition and develop a creative idea that holds the work together—from the first script to a coordinated set of campaign assets.
Message development · Scripts · Storyboards · Expert review
Show your product in action, put an expert on screen or tell a story through the people behind it. We develop and produce live-action films for television, websites, presentations and campaigns, combining filming, interviews, editing and animation around a clear purpose.
Filming & interviews · Product demonstrations · Corporate films · Television content · Editing & post-production
Give words, numbers and ideas a sense of movement. We combine animated typography, graphic design and sound to explain processes, bring data to life and make brand messages memorable.
Animated infographics · Titles & typography · Brand animation · Presentation graphics
Make your message work in a busy feed. We create short films, animation and graphic content shaped for your audience and chosen channels, with a clear opening, concise storytelling and a reason to keep watching.
Short-form video · Reels & cutdowns · Animated posts · Campaign content
A television piece, a website video, a sales presentation and a campaign shouldn’t feel like three different explanations of the same business.
We develop a coherent set of visual ingredients—illustration, typography, colour, diagrams and motion—that can connect your content across channels. Start with the immediate brief, then build the agreed assets around it.
Explain a new product. Introduce a specialist service. Present a complex system. Bring a launch to life.
Show the mechanism, workflow or integration. Use diagrams, cutaways and sequences to explain what a specification cannot demonstrate on its own.
Connect the capability to an operational need. Explain the benefit using evidence and claims your team can substantiate.
Give your contact a concise explanation they can share with colleagues. Support sales conversations with an animation, presentation or visual summary that keeps the message consistent.
We help you to communicate consistently across your different platforms.
Your technical team knows the product inside out. Your potential customer may be encountering it for the first time. Bridging that knowledge gap is where we come in.
Thirty years of explaining complex subjects has taught us how to structure information for people with different levels of knowledge. We apply that experience to B2B communication.
We identify the right starting point, show relationships that words alone struggle to describe and introduce detail in a useful sequence. Subject experts review the explanation, so simplifying the message does not compromise its accuracy.
For engineering, manufacturing, technology and specialist service businesses: product introductions, process explanations, demonstrations and sales support. Help buyers assess what you do, where it fits and why it is relevant.
Make a difficult concept approachable. Animation and visual learning for universities, research organisations, learning providers and audiences discovering a subject for the first time.
Bring history to life, reveal hidden processes or give an exhibition a moment of surprise. Stories for museums, heritage attractions, cultural institutions and the people who visit them.
Help people understand an issue and see how they can act. Clear, thoughtful communication for health, communities, causes and organisations working for public benefit.
Introduce an offer, express a personality or make a place more memorable. Animated content and design for websites, social channels, launches and visitor campaigns.
Add specialist television, video, animation, design and interpretation to a wider project. A flexible creative team, with Atacama taking responsibility for direction, coordination and delivery.
Different subjects need different animation skills. Atacama brings creative direction and audience understanding together with specialist collaborators selected for the brief.
For a technical product, that might mean 3D modelling, cutaway views or a precise process animation. For a public audience, it might mean illustration, character and an engaging narrative. The purpose is the same: help people understand what matters.
Discuss a technical brief ↗Three visual studies that convey our creative approach to storytelling.
Technical explanation
Some communications challenges are difficult to tell. Animation can sometimes work better than film.
Interpretive storytelling
Use character, illustration and movement to help visitors connect with people and places.
Campaign & identity
Build one strong visual idea into a family of animated, digital and printed campaign assets.
A clear process makes a better project. Select a step to see what we do, what you review and how your idea becomes a finished piece.
You bring the subject knowledge. We ask about your customers, the questions they ask and what you want them to do. Together we agree the scope, budget and delivery date.
Your part: share source material and nominate a reviewer.
Yes. You can begin with a communication problem, some source material or a broad ambition. We can help develop the story and choose an appropriate format.
We take on communications projects which require careful analysis and visual thinking.
You can be involved in the project through creative collaboration. The degree of creative control you give us is your choice.
It depends on the length, style, complexity and deliverables. Tell us your budget range early and we can propose a realistic approach, with a clear scope and fee before production.
Atacama leads the creative direction and production, bringing together the appropriate filmmakers, editors, designers, animators, writers and other specialists for each commission.
Tell us about the product, service or idea you want people to understand. We’ll help you find the visual approach that makes your message clear, distinctive and useful to your business.